Initial ideation, brainstorming and research
Project Overview
01
Challenge
How can I create a safer and more comfortable travel experience for those who are concerned about the cultural, legal, and/or social implications of their choice of outwear?
02
Discovery
Our choice of attire is determined by a number of factors, such as style, comfort, and what is appropriate for a particular time or place. Traveling, especially internationally, can make the latter particularly important. Cultural and societal differences can result in standards of attire that differ from your own locale.
Currently, if one wants to gather information about how to dress appropriately for their planned destination, they would have to collect and compare the data themselves from various sources.
DestiDress conducts that process for you, compiling data from the web that is curated and pre-filtered based on specific criteria that you indicate.
03
Approach
- Context Scenario
- Customer Journey Map
- Task Flow
- Sketches
- Wireframes
- High-fidelity prototype
- Style Guide