Initial ideation, brainstorming and research
Project Overview
01
Challenge
How can I create a safer and more comfortable travel experience for those who are concerned about the cultural, legal, and/or social implications of their choice of outwear?
02
Discovery
Our choice of attire is determined by a number of factors, such as style, comfort, and what is appropriate for a particular time or place. Traveling, especially internationally, can make the latter particularly important. Cultural and societal differences can result in standards of attire that differ from your own locale.
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Currently, if one wants to gather information about how to dress appropriately for their planned destination, they would have to collect and compare the data themselves from various sources.
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DestiDress conducts that process for you, compiling data from the web that is curated and pre-filtered based on specific criteria that you indicate.
03
Approach
- Context Scenario
- Customer Journey Map
- Task Flow
- Sketches​
​- Wireframes
​- High-fidelity prototype
- Style Guide