As a UX/UI designer, my approach circulates around placing myself into the perspective of a potential user and asking one simple question: how can I help to create an easy and hassle-free experience that will inspire and encourage engagement with the product? Everything that comes afterwards, from the initial sketches all the way to the high-fidelity prototype, is based on this principle of understanding and empathizing with those who will actually be using the product in the real world. My passion in this field comes from offering a helping hand to others - whether it be an individual user, or a company that is striving to ensure that its product feels streamlined, intuitive, and memorable.