Project Overview

01

Challenge

How can I simplify the process of discovering new, fun roads through a convenient app experience?

02

Discovery

As a car enthusiast, driving is more than just a means of getting from point A to B. It is an activity that can bring true joy and excitement.

Winding mountain roads are a great way to enjoy your car, but finding worthwhile roads can be a hassle if you don’t know where to look, and scouting for a good road can take time away from simply enjoying the drive.

Cruisin’ allows you to easily discover the best driving roads in your area, based on what others recommend.

03

Approach

- Card Sort

- Ecosystem Map

- Persona

- Customer Journey Map

- Story Map

- User Flow

- Sketches

- Wireframes

- High-fidelity prototype​